Subaru Saves Pedestrian Lives with EyeSight Driver Assist Technology

Computers in cars become more sophisticated each year and new cars are providing technological advances that are moving us toward a future that can be virtually accident-free. At the forefront of this revolution, Subaru is leading the way with its current generation of a driver assistance feature called Subaru EyeSight. EyeSight has now been made standard on more of the new 2019 models than in previous model years.

Subaru recently announced that its cutting-edge, second-generation Subaru EyeSight technology has reduced insurance claims involving pedestrians by an astonishing 41%.

 This figure was published in a recent comprehensive study performed by the Highway Loss Data Institute (HLDI) that proves the front-end crash prevention system developed by Subaru is effective at avoiding accidents with pedestrians. When it was compared to vehicles that did not have this driver assistance technology, HDLI found that Subaru EyeSight reduced insurance claims by the aforementioned 41%.

This proves the new technology is clearly effective at reducing incidents of pedestrian accidents as well as accidents of all types.

Safety has always been part of the Subaru legacy and the company continues to roll out new and improved technologies that are now conclusively proven to actively prevent crashes. Subaru continues to refine and innovate year after year to improve on its previous success. Loyal customers have responded by purchasing more Subarus and the company has increased sales month over month for the past 77 months.

EyeSight is currently offered as an option on the entire 2018 line of Subaru products except for the BRZ. The multi-tiered system consists of adaptive cruise control, pre-collision braking and throttle management, lane-keep assist and lane departure, and sway warning. These all work together to assist the driver by making decisions and implementing measures faster than any human response is capable of.

Due to the success of the 2018 model year rollout, EyeSight will be available as standard equipment on the 2019 Ascent, Forester, and Outback SUV/crossover line, as well as the midsize Legacy sedan. It’s optional on the 2018 Legacy, Impreza compact sedan, 5-door Forester, Crosstrek compact SUV, Outback, and WRX high-performance sedan.

There is a marked improvement in the technology in only two generations. When Subaru introduced the first generation of EyeSight, there was a 33% reduction in the number of insurance claims involving accidents with pedestrians. The second generation, which was introduced for the 2015 model year, has raised the bar by reducing the percentage of claims by 8%.

IIHS 2018 TOP SAFETY PICK+ Award

The Insurance Institute for Highway Safety (IIHS) picked the 2018 Impreza, Outback, Legacy, and WRX models equipped with EyeSight Driver Assist Technology and LED Steering Responsive Headlights (SRH) for their prestigious IIHS 2018 TOP SAFETY PICK+ Award. The Forester and Crosstrek SUVs were also recipients of the same award when fitted with EyeSight and LED SRH.

16% of all auto collision deaths involved pedestrians in 2016, according to the IIHS. These numbers are also increasing, having dramatically risen 46% since their low point in 2009. Not coincidentally, these numbers are rising with the increase in the use of smartphones, which have proven to be a major distraction to both drivers and pedestrians.

Subaru looks to mitigate this increase in accidents through the development of specific technologies that assist drivers in detecting and avoiding accidents. Since they first introduced EyeSight on the 2013 Outback and Legacy models, they have made improvements to the system that extend the range of detection and provide increased capabilities.

The 2019 Ascent now features the EyeSight Assist Monitor (EAM). This feature gives the driver a heads-up display of all the EyeSight system warning indications and information about the status. What’s more, the Subaru Ascent delivers these warnings without the driver ever having to take their eyes off the road since it is displayed on the windshield of the car.

What differentiates the Subaru system from other manufacturers is the way Subaru engineers and designers have mounted the proprietary color cameras on the interior of the vehicle high on the upper part of the windshield. This eliminates the potential for damage that could occur if they were mounted on an exterior location of the vehicle, such as by the bumper. Eyesight can process information using stereo images that identify vehicles, pedestrians, traffic lanes, and other objects in front of the car. EyeSight uses this information and can activate systems that will apply the brakes, bringing the vehicle to a complete stop, if necessary, and preventing an accident altogether.

Who is the IIHS?

The Insurance Institute for Highway Safety (IIHS) is dedicated to reducing the numbers of accidents that occur on our highways. They are a nonprofit and unbiased organization that systematically and scientifically rates vehicles as to the efficacy of their safety systems.

They use analysis of insurance data and publish insurance loss results for all the latest cars, trucks, and SUVs.

What’s Coming Next?

Subaru is continuing to innovate in the field of semi-autonomous driving with the introduction of Touring Assist that is currently only available in Japan on the WRX and the Levorg. It has even more capabilities than the EyeSight system, including the ability to be used at any speed. Touring Assist now includes a lane-keeping ability that is completely automated and uses the stereo cameras to follow the car in front of you as well as keep within the lane markings.

This is not full autonomous driving; however, these driver assistance technologies will help in specific circumstances to take over functions that were previously left up to the human driver - and therefore susceptible to human error - and make the roads safer for both passengers and pedestrians. As the technology expands, we will soon see a day when all functions previously in the control of the driver will be taken over by the vehicle’s computer and associated technologies and move us towards an accident-free driving future.


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