With many auto manufacturers showing little or even negative growth recently, Subaru is seeing gains. With all the features, fuel efficiency, off-road ability, low ownership costs, and technical innovations available in each Subaru vehicle, there is little doubt as to why Subaru is bucking this trend.

The all-new 2018 Subaru Crosstrek, 2018 Outback wagon, and WRX/STI performance sedan are growth-enablers, while sales for the Legacy, BRZ, Forester, and Impreza were slightly down. So far, these are the best sales Subaru has seen for the Outback and Crosstrek. The question is - why are consumers flocking to the Outback and Crosstrek? It’s simple. They offer good value, low ownership costs, and the renowned reliability of the Subaru name.

Sales and Marketing Successes

 Starting with the 2018 Crosstrek, its sales in May increased 74.4% over May 2017 figures. These sales helped Subaru of America (SOA) mark the best month ever for the Subaru brand. The Outback posted a whopping 10% increase, in comparison with the WRX/STI, which showed a 2.1% increase.

The 2018 Subaru Outback remains Subaru’s number-one selling vehicle in America, having recently sold their two-millionth Outback making it the most popular crossover vehicle in the United States.

It’s clear that Subaru hit the nail on the head with these two vehicles. Subaru has managed to find a niche in the market between subcompact hatchbacks and large SUVs. They were also able to delve into active lifestyles in the urban crowd and the millennial demographic for those that value their weekend adventures in the great outdoors. While this is indeed great news for Subaru, it is also great news for the consumer.

Subaru’s all-new Crosstrek has been the unequivocal shining star in Subaru’s lineup for 2018. This marked the first time that Crosstrek has sold over 13,000 units in a single month. It’s also worth noting that the 2018 Subaru Outback also had its best March ever, allowing Subaru to hit record sales in the first quarter of 2018.

The 2018 Crosstrek and Outback’s Common Ground

Both the 2018 Crosstrek and Outback wagon come standard with all-wheel drive, combined with the utility of a crossover that isn’t as big as many full-size SUVs. Both are sporting 8.7-inches of ground clearance, meaning that, with all of these features combined, consumers can enjoy two vehicles that can easily handle those excursions into the woods. This, plus an available “extreme” X-Mode, leaves the possibilities wide open for those inclined to go into untamed off-road conditions. These features, along with their fuel efficiency, sporty attitude, and abundance of extra conveniences, leave little doubt as to why the 2018 Subaru Crosstrek and Outback wagon are Subaru’s top sellers in the line-up.

The 2018 Crosstrek

The 2018 Crosstrek was on fire in April, showing off as one of the five hottest selling new cars in America. One of the reasons consumers are opting for the 2018 Crosstrek in Kansas City is its new architecture. Both the 2018 Crosstrek and 2018 Impreza have undergone complete makeovers including the addition of the Subaru Global Platform.

This new architecture improves driving characteristics while providing more interior room and making it safer than any of the previous Subaru models. The Subaru Global Platform architecture also provides improved frame rigidity in the areas of Noise, Vibration, and Harshness (NVH) reduction; handling characteristics; and overall safety.

Subaru engineers went back to the basics by using higher-strength steel. Adding this basic but vital improvement, the 2018 Crosstrek has new suspension with the rear stabilizer directly attached to the body to reduce body roll by a whopping 50% over the previous model. This all results in vastly improved driving dynamics and driver safety. All of these improvements are also wrapped in a “go-anywhere” vehicle that is comfortable and fuel-efficient in the city or in the country.

The 2018 Subaru Crosstrek’s Global Acclaim

This acclaim for the 2018 Crosstrek is echoed elsewhere in the world. Known as the “XV” in global markets, it won many awards in Russia’s “Car of the Year“ competition. It also won its first global nomination for the “Best Off-Road” vehicle in the compact SUV category. These nominations are particularly significant in Russia since the voting in Russia is the largest in terms of the number of participants over other automotive competitions in the world. They determine first place through the vote of a vast population of Auto Year magazine readers and a large sampling of actual motorists. This year’s voting included over one million different opinions from all over Russia. Further, the list of nominees included all models that are officially sold on the market.

For Russians, the all-wheel drive capabilities in the cold northern regions of Russia are as appealing as they are necessary. For the first time, the 2018 Subaru Crosstrek is the most popular with Russia’s people due to their appreciation of its versatility. In the past, it has been these capacities, combined with Subaru’s inherent reliability, that swayed the Russian voters to make the Subaru Forester and the Subaru Outback wagon the brand’s most-recognized vehicles in Russia. Subaru now enjoys nine awards in the last 18 years. The all-new Crosstrek has been added to the pack and it has won the Compact SUVs category for the first time.

The Vincentric Best Fleet Value in America 2018 Awards

Adding to the good news for Subaru, the Crosstrek, Outback, and Impreza are the latest Vincentric Best Fleet Value in America winners. This award measures cost-of-ownership by evaluating the following eight cost factors: fuel, insurance, financing, fees and taxes, maintenance, repairs, depreciation, and opportunity cost. All fifty states in America, including Washington DC, evaluate each vehicle using twenty different ownership and mileage scenarios. Winners are determined by identifying which vehicles have the lowest overall fleet lifecycle cost in the most scenarios for its market segment.

Even with this highly competitive scenario, the 2018 Subaru Outback won the Mid-Size SUV/Crossover category as the Vincentric Best Fleet Value in America for the third straight year, and the Crosstrek scored as the best Compact SUV/Crossover. Not to be outdone, the 2018 Subaru Impreza won the Vincentric award for the second time in the Compact Hatchback category, with the lowest ownership costs in eighteen of the twenty-eight lifecycle cost scenarios. It was particularly outstanding in its low depreciation cost.

The heaps of praise given to Subaru are as good for the company as it is for consumers. Consumers looking for vehicles with low fuel, ownership, maintenance, and depreciation costs are winners too. For the business-savvy consumer, look no further than the 2018 Subaru Outback, Crosstrek, and Impreza.

Categories: New Inventory